Visualizing Change:

A toolkit for informal educators using visual narratives on climate change.

What is this toolkit?

>Strategically-Framed Narrative Scripts
Narrative Scripts

Each narrative contains strategically-framed annotated scripts that facilitates better interpretation and understanding of climate science. Each script contains notes, rational, and background information that grounds each part of the narrative.

Videos and Images

ISEIs can download the full suite of strategically-framed visuals suitable to be used on an interactive sphere (such as Science on a Sphere, Magic Planet, or HyperGlobe), flat screen, or hand held tablet. These visuals have been carefully chosen to help engage the audience in explaining climate science.

Climate science and strategic framing resources

This toolkit contains has an extensive library of high-quality research that informs the science of both climate change and strategic framing including research reports, science summaries, glossary of terms, and communications tools for strategic framing.

Why is a new approach important?

Hundreds of ISEIs have turned to data visualizations as a tool for explaining the scientific evidence for climate change.

However, most of these efforts do not address the cognitive and social psychology of either the visual medium, or the topic of environmental changes. Visual data has a limited impact if it is not well-interpreted, and the topic of climate change can be daunting or depressing if not communicated carefully. Fortunately, we now have a better understanding of learning and communication, based on advances in cognitive and social science research. The narratives in this toolkit have benefited from not only the experience of veteran science educators, but also our research partners. Researchers at the New Knowledge Organization have drawn on expertise in how to make the most of visually-enhanced interpretations. Our approach also relies on Strategic Frame Analysis®, an evidence-based approach to communications pioneered by the FrameWorks Institute, a nonprofit think tank that investigates the communications aspects of social issues, including climate change and its effects on our ocean. This method addresses conceptual, psychological, and social barriers and develops and tests specific ways of translating scientific concepts for the public. Learn more about Strategic Frame Analysis® and its approach.

Evaluation and Results

See the impact and results of this innovative approach.

Narratives Overview

The Visualizing Change Toolkit includes information and materials for visual narratives on four climate-related topics. These topics were chosen based on a number of factors, including potential interest for visitors, the availability of sound science, appropriate images, and communications research to support effective conversations. You can find all the resources available in each section, including an interactive learning module.

Training Webinar

Learn ways you and your team can engage audiences with topics of climate and ocean change:

• using narratives with global data visuals
• using the best practices based on targeted social and cognitive research

When, Where and Who: August 24 and September 7, 2017. Time: 10:00a-1:00p PST / 1:00-3:00p EST via webinar

How: Register for more information.

What you can expect to gain:

checkmark Four visual narratives, suitable to be used on a spherical screen (such as Science on a Sphere®, Magic Planet®, or HyperGlobe®), flat screen, or handheld tablet.

checkmark Theory, based on social and cognitive sciences, used to develop the visual narratives.

checkmark Opportunities to practice and models for training other colleagues to use these materials.

checkmark A toolkit to take back to your institution - including the four visual narratives, background information about the theoretical basis for each narrative, relevant climate and ocean science information and videos that illustrate each visual narrative being used by an educator.

Partners and Funding

These materials are part of a collaborative effort to expand the resources and training available to informal science educators to translate climate science for the American public. This work has been funded by a grant from the National Oceanic and Atmospheric Administration, and builds on research sponsored by a grant from the National Science Foundation.

This online toolkit was prepared as part of award NA13SEC0080010, to the New England Aquarium Corporation, from the National Oceanic and Atmospheric Administration (NOAA), U.S. Department of Commerce. The statements, findings, conclusions, and recommendations are those of the author(s) and do not necessarily reflect the views of the National Oceanic and Atmospheric Administration (NOAA) or the U.S. Department of Commerce.

NOTE: The educational materials on this webpage were created under a grant from the NOAA (National Oceanic and Atmospheric Administration, Grant #NA13SEC0080010 This web site is for educational purposes only. For additional information, please contact one of the original partners on the Visualizing Change grant:

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