Frames to advance:
- To provide a collective orientation to the topic, this narrative opens with an appeal to the value of Protection, which focuses on the idea that we have a duty to keep the ecosystems we depend on safe from harm.
- To help the public understand how changes in ocean temperature are contributing to extreme weather events, the narrative includes the metaphor Climate’s Heart, which focuses attention on the ocean’s role in moving heat and moisture throughout the climate system.
- To fill in the public’s understanding about why ocean temperatures are rising, the narrative includes two tested ways of talking about anthropogenic climate change. The metaphor Heat-Trapping Blanket and the distinction between Regular vs. Rampant CO2 offer two clear, concise, and “sticky” explanations of how society’s use of fossil fuels are disrupting the climate system.
- To expand public thinking about the kinds of actions that can help address the challenges facing our environment, this narrative ends with concrete examples of civic and collective actions that are needed to address climate change.
Frames to avoid: This interpretation purposefully stays away from these themes
- Individual Actions. The American public is already exposed to a steady stream of messages about individual actions they can take in their daily lives. The Visualizing Change narratives focus on information encountered less frequently: civic and collective responses.
- Climate vs. Weather. Making the distinction between the two isn’t as helpful as teaching the connection between the two.
- “Greenhouse gases” or “greenhouse effect.” This metaphor isn’t as accessible or memorable for the public as the heat-trapping gases or rampant CO2 alternatives.