I’m here to talk with you about how people like you and I are coming together in their communities to address an important challenge of our time. The issue is rising sea levels. Increasingly, people are recognizing our shared responsibility to take action to protect our ocean and coastal habitats. To safeguard these places that we all depend on, we need to address the cause of the rising sea.
The talking point here cues the Value of Protection, which research has shown to be an effective way of productively orienting people to ocean conservation as a social issue.
The images foreshadow the frame element of Solutions, so that stating the problem doesn’t cue up fatalistic thinking.